How to setup SPF and DKIM for Bullhorn

This guide outlines the steps to configure Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) for your domain in Bullhorn. Completing these steps ensures your domain is aligned with DMARC standards, improving email security and deliverability.

Prerequisites

• Access to your DNS hosting provider (e.g., GoDaddy, Cloudflare, Namecheap, etc.).
• Administrative access to your Bullhorn account.
• Basic understanding of how to add or modify DNS TXT and CNAME records.

SPF Setup
Check if your domain already has an SPF record by querying your DNS records here.​
If an SPF record exists, you will need to update it. If not, you’ll create one.
If no SPF record exists
Add the following TXT record in your DNS:

v=spf1 include:_spf.bullhornmail.com ~all 

If an SPF record already exists
Example current record:

v=spf1 include:example.com ~all 

Update it to include Bullhorn:

v=spf1 include:example.com include:_spf.bullhornmail.com ~all 

Save your changes

This authorises Bullhorn to send emails on behalf of your domain.

DKIM Setup

Log in to your DNS hosting provider
Open your DNS management console.

Add a new CNAME record

Host/Name:
bh._domainkey

Points To / Value:
bh._domainkey.bullhornmail.com

Save your changes

Contact Bullhorn Support
Once your DNS record is live, contact Bullhorn Support and request that DKIM be enabled for your mass emails. They will finalise the setup.

For more details, see: Bullhorn KB: DKIM and DMARC Records

Verification

Use dmarclytics.io to check that your SPF and DKIM records are correctly configured.

Support
If you need help with setup or troubleshooting:
Contact us via live chat.
Or submit a support ticket, and our team will assist you.