How to setup SPF and DKIM for Mailchimp

This guide outlines the steps to configure Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) for your domain in Mailchimp, ensuring compliance with Domain-based Message Authentication, Reporting, and Conformance (DMARC) standards

Prerequisites:

• A domain should have only one SPF record.​
• Administrator access to Mailchimp.​
• Administrator access to your DNS provider.
• A verified domain on Mailchimp

Verify your domain
Mailchimp requires you to verify that you own the domain before you can authenticate

SPF Setup:

Identify existing SPF Record:
Check if your domain already has an SPF record by querying your DNS records here.​

Add or Modify SPF Record:

If no SPF record exists, create one with the following value:

v=spf1 include:servers.mcsv.net ~all 

If an SPF record exists, modify it to include Mailchimp’s SPF record:​

Existing SPF record:

v=spf1 include:example.com ~all 

Updated SPF record:

v=spf1 include:example.com include:servers.mcsv.net ~all 

DKIM Setup:

1. Click your profile icon and select account
2. Click domains
3. Select start authentication next to the verified email domain
4. Choose your domain provider or other if not listed
5. Copy the values for your new records and paste in your domain’s DNS as CNAME record type
6. After you’ve created the records in your domain provider, navigate back to Mailchimp and click Next.

Verification:

Use tools like dmarclytics.io to verify your SPF and DKIM configurations.​

Support:

For assistance, contact us via live chat or submit a support ticket.​

By implementing these steps, your domain will be configured for DMARC compliance, enhancing email security and deliverability.